Keeping the Momentum: Sustaining Enthusiasm for Your Employee Health and Wellbeing Programme Post-Launch
Launching a health and wellbeing programme is a big achievement, but the real challenge lies in maintaining that initial excitement and ensuring ongoing participation. Once the novelty wears off, it’s easy for enthusiasm to dwindle.
So, how can a business keep the momentum going and ensure their wellbeing initiatives continue to thrive? Here are some practical tips to keep your programme alive and kicking long after launch.
- Refresh and Update Regularly – Keep the programme dynamic with new activities, seasonal themes, and employee-driven ideas.
- Celebrate Successes – Recognise participation, offer incentives, and share stories highlighting the programme’s impact.
- Leadership Support – Encourage leaders to actively participate, communicate the programme’s value, and set an example.
- Embed Wellbeing into Culture – Appoint wellbeing champions, integrate healthy habits into the workday, and maintain consistent messaging.
- Encourage Social Connections – Promote team activities, friendly competitions, and social wellbeing events.
- Communicate Ongoing Benefits – Share success stories, provide educational content, and connect the programme to personal goals.
- Make It Simple and Accessible – Offer flexible options, clear communication, and low-barrier activities to encourage participation.
- Evaluate and Adapt – Gather feedback, track success, and evolve the programme to meet changing needs.
Wrapping Up: Keeping the Energy Alive
Sustaining enthusiasm for your employee health and wellbeing programme post-launch is all about keeping it fresh, relevant and integrated into the daily fabric of your business. By regularly updating the programme, celebrating successes, maintaining leadership support and creating a culture that values wellbeing, you can keep employees engaged and committed to their health for the long haul.
Remember, the goal is to make wellbeing a natural and enjoyable part of the work experience, not just an occasional extra. With the right approach, your programme can continue to inspire and energise your workforce, long after the initial excitement of the launch.
At Body Mechanics, we help you create health and wellbeing programmes which are effective and fit for purpose. We want to help you create a workplace where health, wellbeing and happiness are ingrained in your company culture.
If you’d like to discuss how to go about developing and implementing a health and wellbeing programme and/or a health and wellbeing framework, please get in touch. We’re happy to help.
enquiries@bodymechanics.co.uk